Loyalty Cookie Policy

Last Updated: December 1, 2025

This Cookie Policy explains how Loyaltty, Inc. (“Loyaltty”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on our websites, dashboards, and online services (collectively, the “Services”). It also describes your choices regarding these technologies.

By using our Services, you agree that we can use cookies and similar technologies as described in this Policy, unless you adjust your settings or opt out where available.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help sites recognize your device and remember information about your visit. We also use similar technologies such as pixels, tags, SDKs, and local storage (collectively, “cookies” for simplicity).

Cookies can be:

• First-party cookies – set directly by Loyaltty.
• Third-party cookies – set by service providers (for example, analytics or advertising partners).

2. Types of Cookies We Use

We use the following categories of cookies on our Services:

3. How We Use Cookies

We use cookies and similar technologies to:

• Operate and secure our Services
• Remember your settings and preferences
• Analyze usage to improve user experience and features
• Support marketing, remarketing, and measurement of our campaigns
• Help protect against fraud and abuse

Where required by law, we will obtain your consent before placing non-essential cookies (for example, analytics or advertising cookies).

4. Cookie Consent & Your Choices

Consent Banner & Preferences

When you first visit our site (and periodically thereafter), you may see a cookie banner or consent tool that:

• Explains the types of cookies we use
• Allows you to accept all, reject non-essential, or customize settings

We will not place analytics, advertising, or other non-essential cookies on your device until you provide consent, where required by applicable law (for example, under the GDPR/ePrivacy rules in the EU/EEA and UK).

You can update your preferences at any time via our Cookie Settings link (where available) or by adjusting your browser settings.

Browser & Device Settings

Most browsers allow you to:

• Block cookies from all or specific sites
• Delete existing cookies
• Receive notifications before a cookie is stored

Please note: if you block certain cookies, some parts of our Services may not function properly.

5. California and U.S. State Privacy Rights

Loyaltty is headquartered in California and complies with applicable U.S. state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the CPRA, where they apply.

Some third-party cookies and tracking technologies we use on our Services may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising under California law.

• If you are a California resident, you may have the right to opt out of the sale or sharing of your personal information.
• We support this by providing a“Do Not Sell or Share My Personal Information” or “Your Privacy Choices”link on our website, which includes cookie-related choices where relevant.

For a detailed explanation of your rights and how to exercise them, please see our Privacy Policy.

6. Visitors from the EU/EEA, UK, and Canada

While Loyaltty primarily serves customers in the United States and North America, we may receive visits from other regions.

• In the EU/EEA and UK, we rely on consent for setting non-essential cookies in line with the GDPR and ePrivacy rules. You may withdraw this consent at any time using our cookie tools or browser settings.
• In Canada, we follow applicable consent and transparency requirements under Canadian privacy law for cookies and similar technologies.

Our cookie banner and preferences center are designed to allow users in different regions to manage non-essential cookies in a way that aligns with local law.

7. Cookies and Our Role vs. Merchants’ Role

This Cookie Policy describes how Loyaltty uses cookies on:

• Our marketing website(s)
• Our own web dashboards and admin interfaces

Our merchant customers (e.g., retailers or local businesses using Loyaltty) may also use cookies and similar tracking technologies on their own websites or apps. Those practices are governed by their own privacy and cookie policies, not this one.

8. Managing Marketing & Analytics Cookies

For marketing and analytics cookies, you have several options:

• Use our cookie banner/preferences to opt out of non-essential categories
• Adjust your browser settings to block or delete cookies
• Use tools provided by some third parties (for example, Google Analytics opt-out add-ons or ad preference settings on various platforms)

Opting out of marketing or analytics cookies may reduce the personalization of content or ads, but you will still be able to use the core functions of our Services.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our use of cookies or tracking technologies
• Legal or regulatory developments
• Improvements to our Services

When we make material changes, we will update the “Last Updated” date at the top of this page and may provide additional notice where required.

10. Contact Us

If you have any questions about how we use cookies or your choices, you can contact us at support@loyaltty.com.